Marketing is undoubtedly one of the most important fields in business if not the most important. Like John Maxwell says, “Everything rises and falls on Leadership”, I’ll twitch this to say, “Everything rises and falls on marketing.” If you are into marketing and want to know the roots of where it all started Read more about The History of Marketing[Infograhic][…]
“Banking is necessary, but banks are not.” When I first came across that statement, my response was just like any other, especially when I come across a simple but sophisticated phrase. A resounding wow.
A tradesman is mostly defined by the tools he or she uses. Internet Marketing is a highly data driven field and this data driven nature of this field leaves no room for perceptions.
When most people hear the word content, what comes to mind is a popular phrase in the Digital World. I don’t know who came up with it, but it’s brilliant, “Content is King!”
The mistake that I see most businesses making on Social Media, primarily African and secondarily Zimbabwean is they try to take traditional marketing methods and directly translate them for Social Media.
The major question occupying the minds of most Zimbabwean business leaders today is, “Should we start budgeting for Digital Marketing?” Digital Marketing in Zimbabwe is fast gaining popularity I strongly believe that this trend is authentic and won’t end any soon
Digital Marketing is a method of marketing that makes use of online platforms and channels like Social Media, Google’s Display and Search Network, and Applications to increase brand visibility and improve business sales.