The History of Marketing[Infographic]

Hubspot: The history of Marketing

Marketing is undoubtedly one of the most important fields in business if not the most important. Like John Maxwell says, “Everything rises and falls on Leadership”, I’ll twitch this to say, “Everything rises and falls on marketing.”

 

Everything rises and falls on Marketing Click To Tweet

 

If you are into marketing and want to know the roots of where it all started and how marketing has evolved over the years, today is your lucky day and thanks to hubspot, today we get to know the whole story.

 

Hubspot, The History of Marketing

 

 

Tamuka James Chinzvende is a Website Developer, Certified Google Partner, Blogger and Digital Marketeer. He can be contacted on +263 773 021 680 or james@tamukajames.com

Brand Analysis: How Steward Bank is Dominating the Zimbabwean Digital Marketing Space

Steward Bank

“Banking is necessary, but banks are not.”

 

When I first came across that statement, my response was just like any other, especially when I come across a simple but sophisticated phrase. A resounding wow.

 

The quote is so profound largely because it sums up the mindset every 21st-century business leader should have in 7 unique words. And the quote is not only applicable to banking alone, but to every sector imaginable.

 

Take this for example, “Retail is necessary but retail shops are not.” When this century began, we saw companies rise that disrupted the old ways of doing things. Companies like Paypal and Mastercard disrupted the Finance sector. Amazon and eBay disrupted retail.

 

Why is this happening and how is this possible? It can be attributed to the above statement, the service is necessary but the service provider is not that necessary especially if they refuse to innovate.

 

In doing my research, I wanted to see which great man said that statement, it wasn’t easy, but in digging, I came across this article by Delta Ndou. She cited a source, a Zimbabwean source, Dr. Lance Mambondiani.

 

Banking is necessary but Banks are not. - Dr Lance Mambondiani Click To Tweet

 

I got a heave of excitement when I saw that, not because Delta had revealed that the source of the quotation was Zimbabwean but because Delta had given me a final piece of the puzzle. No wonder why John Maxwell said, “Everything rises and falls on leadership.”

 

Dr. Lance Mambondiani is the CEO of Steward Bank. As a Digital Marketer, I’ve been following Steward Bank and seeing them implement powerful Digital Marketing Strategies which are proving to be very effective.

 

At first, I wasn’t doing this proactively, I was just passively observing them do their thing. But when I read Dr. Mambondiani’s quote, I knew it was time to start studying Steward Bank because if there is a brand in Zimbabwe that’s growing itself through Digital Marketing, Steward Bank comes first, they are ‘slaying’ in the Zimbabwean Digital Marketing space.

 

 

In terms of numbers alone, especially for Facebook, no other brand in the Financial Services Sector is even close to Steward Bank. Here is a snapshot of Steward bank’s Facebook Page.

 

Steward Bank Facebook Page

 

As you can see, Steward Bank has a massive Facebook following of 236 319. This is not a small number especially in Zimbabwe where we have about 1 million active Zimbabweans on Facebook.

 

Assuming that all of Steward Bank’s followers are Zimbabwean, this means that 20% of Zimbabwe’s total Facebook population are Steward Bank’s Brand Advocates.

But this is Social Media Right, who cares? Well, to convince you of the strength of Steward Bank’s digital brand, here is a chart from Google Trends for the past 12 months.

 

Steward Bank Search Google Trends

 

 

Interest in the Brand is increasing as Google confirms which means their social media efforts are a big payoff. To explain how this process goes, success in Digital Marketing is a simple three step process. And Steward Bank has mastered all three.

 

Step 1: Increase Brand Awareness and Visibility

 

How did Steward Bank do that? By understanding and utilizing Social Media. In highlighting Steward Bank’s Social Media Channels, I forgot to mention about their Twitter and LinkedIn because they are doing fairly well on those too.

 

I focused much on Facebook because that’s where most of their activity and engagement takes place. And Steward Bank’s Digital Marketing Manager was smart about it, which paid off. Zimbabweans on Social Media are largely active on Facebook and doubling down on the platform was a smart move on their side, which should be applauded.

 

Steward Bank managed to grow a relevant Social Media audience which in turn increased their brand visibility. Social Media is a very powerful Digital Marketing tool if not the most. If you master that, even if you don’t put effort into any other channels, you’ll be good to go.

 

In increasing their brand awareness and visibility Digitally, We saw them engage the services of Slay King Mudiwa to be their brand ambassador. It wasn’t a mistake according to me, Steward Bank had a well-defined client persona.

 

They knew who they were targeting and by engaging Mudiwa, they managed to communicate their message in a way that got the interest of the people they were targeting even if they did not initially care about Steward Bank at first.

 

Step 2: Get People to Talk about your Brand

 

The chart from Google Trends showed us that people are talking about Steward Bank and interest keeps on growing. Online, it’s difficult to get people to start talking about you.

 

Just try going on trends.google.com and type in your company’s name, you’ll see what I’m talking about. Steward Bank got step one right, which explains why Step 2 was easier.

 

They managed to stand out on Social Media, thus they became one of the most popular and accessible banks in the country. The keyword of this paragraph is the word accessible.

 

Steward Bank did not approach Social Media with a serious face like most Brands do, they blended in which made people like them. When people like you, they will talk about you and when they talk about you, your popularity will keep on growing over time.

 

Step 3: Encourage Meaningful Engagement

 

This move was the checkmate, the right hook. If you’ve ever read Gary Vaynerchuk’s book, jab, jab, jab, right hook, you’ll know what I’m talking about.

 

To make it easier for non GaryVee fanatics, look at the picture below.

 

Steward Bank Goat

 

This is engagement and very meaningful. When we talk about meaningful engagement especially on Social Media, we are referring to what matters to your audience, not to your brand.

 

When we talk about meaningful engagement especially on Social Media, we are referring to what… Click To Tweet

 

The guys at Steward knew that people during that period cared about goats more than their money and they leveraged on that to stir up a conversation around their brand.

 

Another example of how Steward Bank is encouraging meaningful engagement week in, week out is by their square talk which is held live on Facebook.

 

Everyone loves talk shows and live events, so why not do it as a brand. Remember, leads come when you engage and interact with your audience and that’s how Steward Bank is doing it.

 

They have other things they do like the fan of the week promotion and others and they are succeeding in driving their Digital Agenda.

 

Conclusion

 

Although Steward Bank have been facing their fair share of challenges over the past few months, we cannot deny the fact that Steward Bank has a smart Digital Marketing team and they are working with well-defined strategies.

 

If they manage to combine this smart digital marketing strategy with excellent service delivery, they will be the bank for the future.

 

Tamuka James Chinzvende is a Google Certified PPC Consultant and Partner. He is also a WordPress Developer and a Hubspot Certified Online Inbound Marketer.

 

 

 

 

 

 

 

5 of the World’s Best Tools for Online Marketers

Best tools for Online Marketers

Best Tools for Online Marketers

 

A tradesman is mostly defined by the tools he or she uses. Internet Marketing is a highly data driven field and this data driven nature of this field leaves no room for perceptions.

 

As an Internet Marketer, it becomes vital to care less about your thoughts and more about what the data and stats say. If you’ve read several of my articles, you’ll see that I love using the word stats so much.

 

The reason why I love that word is because from my experience in this field, I’ve seen that it is largely driven by data more than anything else. And to get the accurate data, you need the accurate tools to provide you with that data.

 

Apart from data, the reason why you need tools is to increase both your efficiency and effectiveness. Some online marketers have this amazing ability of being able to do a weeks’ worth of work in a day and this all depends on the tools they use.

 

This list is a compilation of tools that I use myself and those that have been recommended by others as some of the best in the industry.

 

1. Google’s Keyword Research Tool

 

I’m an evangelist of this one. Why? Because it’s 100% free and plugged into the source. Google’s Keyword research tool is undoubtedly one of the best tools for online marketers.
The major advantage that comes from using this tool is, like I said, it is directly plugged into the source. It’s just like knowing a person, if you want to know more about James as a person, you don’t go to Harry, you ask James himself.

 

If you want to know more about James as a person, you don’t go to Harry, you ask James himself. Click To Tweet

 

If you are an online marketer, it’s unavoidable, at one point you’ll need to deal with a blog and dealing with a blog will involve dealing with keywords. If you familiarize yourself with Google’s keyword research tool, it will come in handy when this time comes. Here is a guide to keyword research by Backlinko. One other useful resource that explains everything on keyword research from the traditional “manual based” methods to the current more efficient method is this article by Gael at Authority Hacker. It is pretty insightful.

2. SEMrush

 

SEMrush is one of the best Freemium tools for Online Marketers. It’s very easy to use and gives you the power to directly spy on your competitors or track your site’s progress.
All this can be done is three simple steps which are.

1. Visit semrush.com
2. Type your domain or competitors’ domain name.
3. Take note of your data.

 

This tool will come in handy especially when your efforts are not paying off. Sometimes it’s important for you to know what your competitors are doing right to know how you can outmaneuver them.

It’s greatest disadvantage is however, the free version comes with its limitations in that you can only do your research five times a day and in addition, you don’t get all the metrics.

 

3. Buffer

 

Buffer fills the social media gap and this is a really wonderful tool. Sometimes shifting between browsers and tabs to manage your Social Media Accounts can be a really daunting and time-consuming task.

 

But thanks to buffer, this was made easier. With buffer, you can manage all your Social Media profiles from one interface and this includes your pages also.

 

Buffer enables you to plan out and schedule your content even months ahead from the date of scheduling which I think is amazing. Buffer has both mobile and web versions which means you can do your work on the go giving you convenience when you need it.

 

Buffer is a freemium tool which of course means it comes with limited functionality and can be upgraded depending on your needs

 

4. Google Trends

 

If you want to know, what’s buzzing, then Google trends is the tool you should look at.

 

Sometimes as a marketer, you need to produce or share content that resonates with your readers and Google trends gives you the ability to do that.

 

It’s really simple to use, just click here and you’ll see what I mean.

 

Google Trends Snapshot

 

As you can see from the snapshot above,today’s top story was of the Manchester terrorist attack after Ariana’s show(it broke my heart btw)

 

An alternative to Google trends is Buzzsumo but I trust Google as a source because IT IS the source itself.

 

5. Crowdfire

 

I personally used crowdfire to get 500 new twitter followers(my first 500) in 3 days, it’s that amazing. And what’s cool is that I never paid a dollar to do this. My total investment was only 10 minutes a day.

 

Crowdfire does the hardwork for you whilst you focus on the easy stuff, clicking that button,, yeah!

 

What I love more about crowdfire is its ability to keep you engaged, especially with your Twitter audience. Personally, I do 90% of my Social Media stuff on Facebook because it’s more mature and I like Mark but crowdfire helps me keep that balance.

 

It shows me the latest content of all my followers and all I have to do is like to just resonate and engage in a simple manner.

 

For Social Media engagement is more important than growing an audience and that is why I particularly love crowdfire.

 

Conclusion

 

Even though you are now armed with knowledge on these tools. It’s still important for you to know how to both strategize and use them effectively. It doesn’t just happen randomly.

How to Develop A Content Strategy That works in 5 Simple Steps

How to develop a Content Strategy

How To develop a Content Strategy That Works

 

When most people hear the word content, what comes to mind is a popular phrase in the Digital World. I don’t know who came up with it, but it’s brilliant, “Content is King!”

 

Ever since that phrase became popular, every online publisher has been riding on it but a few of those who rode on that phrase have seen actual tangible results from their efforts.

 

Indeed, I agree, content might be King but if it is not backed by a strategy, it becomes just a pawn in the game. You don’t produce content for the sake of producing content but you produce it so that it generates results.

Content might be King but if it is not backed by a strategy, it becomes just a pawn in the game Click To Tweet

Your content must be backed by a clear and well defined strategy if you want it to make an impact.

 

Every article you will write, every video you will shoot and every graphic you will design must point towards a common definite endpoint.

 

Before I teach you on how to develop a content strategy that works, I just want to define some of the key terms in this article.

 

Strategy

 

The best definition I’ve seen to date on strategy is a long term plan of action that is designed to achieve a long-term or overall aim.

 

Web Content

 

This is the textual, visual or graphical content that a user experiences when visiting a website.

 

Web Content Strategy

 

Note: I decided to use the word web largely because we are talking about how to produce content for the web and not the other channels.

 

Now, to define Web Content Strategy, I’ll need you to at the definition of Strategy again and take note of the word long-term. A Web Content Strategy must have that long term perspective for it to be effective.

 

No strategy can become effective within a short space of time, it has to be both tried and tested for it to be as effective as it should be.

 

Web Content Strategy is the creation, planning and delivery of Digital Textual, Graphical and Video content to generate measurable results that are impactful.

 

Finally, now that we have the definitions out of the way, now we can double down on how to develop a content strategy that works.

 

I’m going to use this platform to explain to you a method I’ve been testing and that I believe works well from my own experience. That method can be summarised by the word DRUMD.

 

Yes, I’m going to share with you what I call the DRUMD method of Content Strategizing. It can be summarised in five simple steps as illustrated by the picture below.

 

How to develop a Content Strategy

 

  1. Define your audience
  2. Research what they like and talk about.
  3. Understand where they hang out.
  4. Make suitable content for those platforms.
  5. Distribute it strategically

 

This is the part where you can say that you now know how to develop a content strategy. If this is the case, then you can give me a high five and read my post on the basics of Social Media here.

 

But if you are like me, never satisfied with little and shorthand knowledge, then read on because there is still plenty more to learn.

 

1. Define your audience

 

If you get this right, everything will be pretty smooth. If you read the list above well enough, you’ll see that if you fail to do step one the right way, everything else above won’t matter regardless of how well you may do it.

 

Before you set out to produce your video or write your blogpost, you should understand the person who you are doing it for. Remember, we are producing content for human beings and not machines.

 

And thus, if we do not understand the humans we are producing the content for, then, our strategy will crumble.

 

Defining an audience is not difficult. As a content creator, you should always see your content from the perspective of the person who you’re creating it for. It’s never about you.

 

As a content creator, you should always see your content from the perspective of the person who… Click To Tweet

 

Like for this blogpost, I would have used a title how to Develop a Content Strategy and trust me, such a title wouldn’t have gotten me any results which is why I had to include the words, “that works.”

 

Why did I use those words?. Because, I know that a person who is looking for a strategy is doing so because they are looking for something more than just a strategy, they are looking for results, which is why I had to talk about making that strategy work.

 

Whatever you do, please don’t get this first step wrong, accurately define your audience before you do anything else.

 

2. Research ways to reach them

 

Let me tell you a secret, it’s one thing to know who your readers are and another to actually reach them. Making your voice heard especially on the web is difficult.

 

You may ask why? Because millions of other people are also doing it. That’s why it becomes vital for you to research ways you can reach your defined audience.

 

If you are a blogger, your best bet is to start making use of free tools like Google AdWords particularly the keyword research tool. I’m recommending this because you have to know what your defined people are interested in particularly with regards to your field.

 

Like when I did this article, the Audience Definition was people who are interested in producing content and content marketing.

 

The next step was to find ways to reach you, so I had to go on AdWords and search for terms related to Content Marketing which is how I landed here. Look at the picture below.

 

Content Strategy

 

If you want to learn more on Google AdWords, read this guide by Neil Patel.

 

I had to choose this particular topic largely because a few people are searching for it, less than a thousand searches a month. A few people means less competition which results in a huge gap in the market. The content will be seen and read.

 

What most people don’t know is that you can never reach people if you target a high volume keyword, especially if you are new. Also content which is searched by a few people is the one that makes the most impact.

 

See it this way, when less than a thousand people worldwide are searching for something each month, it simply means that those people are gold and therefore more likely to pay attention to what you are saying.

 

3. Understand how they are interacting with your content

 

Once you have reached people, it’s vital that you begin observing how they are interacting with your content.

 

This is the third of five pillars of the DRUMD method because it is the central pillar, it’s not coincidence that this point is number 3.

 

Some of the things to observe in order to understand what people are doing with your content is how they are engaging with it.

 

The reason why you produce content is for it to either sell or to spread. If your content is not doing any of these two, then it’s time to go back to the drawing table.

 

It’s vital for you to understand how your audience is interacting with your content.

 

This stage can be referred to as the pointer for your strategy. It will define how you go ahead. If you are satisfied with the engagement of your audience, then go ahead with steps 4 and 5. But if you are not, you should revise and revisit both points 1 and 2.

 

4. Make Perfect Content

 

Let’s assume that you have successfully implemented steps 1 to 3, it’s now time to go to step four.

 

The reason why this should be part of your strategy is because crappy content can be read or seen but only once. Once you reach your defined audience, you have to produce content that is both compelling and interesting.

 

There is no substitute here, people must love what you create. They must love it to such an extent that they will come back for more.

 

Once you start having defined and frequent readers. Everything else becomes pretty simple.

 

4. Distribute and Produce your Content Strategically

 

This is the last part. On the web, the most important trait is consistency. Which is why as a Content Producer, you need to have a strategy that gives you the flexibility to be consistent with your content.

 

The common misconception associated with consistency when we refer to content is that most people tend to think that consistency means publishing every day. Even if you decide to publish once every month, just be consistent about it. Make sure that you publish every other month.

 

When I say that you have to produce your content strategically, what I mean is. Your blog is a book, only that it is being written and distributed in bits and pieces.

 

Your blog is a book, only that it is being written and distributed in bits and pieces. Click To Tweet

 

Once you begin seeing your blog as a book, you’ll start seeing the major reasons why you should start producing organised content.

Before you write the tips and tricks on a particular subject, start by defining that subject to your readers or viewers. Or at least give them a link to an article that does.

 

If your content is on healthy living, do not write articles on the tips for healthy living without first writing articles on what healthy living is. Be strategic about how you produce your content.

 

Finally, be strategic with your content distribution efforts. Do not do it for the sake of just doing it. Here is a complete guide on how you can effectively distribute your content.

 

Conclusion

 

I’m sure you have now seen how to develop a content strategy that works. Although you can use this article as a guide, it’s vital to know that there is one size fits all approach, eventually by trying and testing, you will figure out what works and what doesn’t.

Digital Marketing in Zimbabwe: How to effectively use Social Media as part of your Digital Marketing Strategy

Developing a Social Media Strategy

How to effectively use Social Media as Part of your Digital Marketing Strategy.

 

I always say that I’m highly data driven and like to base my statements on hard facts more than anything else. The debate, particularly in 2017 and the question that has been bothering most marketers and business leaders alike, is, “Is there an ROI on Social Media?” What Digital Marketing Strategy can be used to generate this ROI?

Well, today, you got lucky, because I’m out to answer that question. If I was in a rush and you asked me, I’d have just said yes and went on. But the good thing is that I’m not in a rush and I have an opportunity to base my YES! With data.

 

What are the stats?

 

Before I go on any further, the chart below illustrates the latest Social Media stats for Zimbabwe.

Zimbabwe Social Media Stats.

 

To summarize the chart below. Firstly in Descending order, Zimbabwe’s top 5 Social Media platforms are as follows.

  1. Whatsapp with 3 million plus users
  2. Facebook with 1 million plus users
  3. Twitter with 600 000 plus users
  4. Instagram with 230 000 plus users
  5. LinkedIn with 180 000 plus users.

If you carefully observed the chart above, you’ll notice that for some reason I did not include the largest platform which is WhatsApp. There are two reasons why I did this.

 

  1. Whatsapp though part of Social Media is largely chat platform and therefore has limited functionalities in comparison to the other platforms.
  2. Whatsapp has no standard advertising facilities, so unless you are willing to engage in some unorthodox and annoying things, then Whatsapp can be a long short.

 

Also, these stats may not be accurate largely because they look at the number of registered Zimbabwean accounts on the platforms and not the activity on those.

So, a Zimbabwean who last logged into Facebook back in 2012 is counted among those 1 million Zimbabweans. To get a more accurate analysis of these stats, I had to drill down further and ended up at globalstats.com. Here is a snapshot.

Social Media Stats for Zimbabwe

 

 

Now we have clarity and Facebook reigns supreme (Whatsapp is not being considered). Another thing is that the comparison is quite revealing. Zimbabwe’s small Pinterest user base is more active than Instagram’s relatively large user base. In simple terms, you could get a better ROI advertising to Pinterest’s 80 000 users than you ever could with Instagram’s 250 000.

 

Now that we have the platforms and their popularity out of the way, let’s now look at how we can effectively use Social Media as Part of our Digital Marketing Strategy.

You could get a better ROI advertising to Pinterest’s 80 000 users than you ever could with… Click To Tweet

1. Develop an understanding of each Platform.

 

When it comes to Social Media, nativity matters. There is no one size fits all approach. What works for LinkedIn won’t work for Facebook and what works for Twitter won’t work for Instagram.

I might have used a tough a word to bring out my point. In simple terms, when we talk of nativity, we are particularly referring to native content. Native content is basically content that is crafted for a platform and is unique to that platform.

When it comes to Social Media, nativity matters. There is no one size fits all approach. Click To Tweet

The only way you can produce content for a platform that is unique to it is if you understand it well. Understanding Social Media platforms is pretty simple. It begins with basic information like knowing that a 250word piece of written content won’t perform well on Instagram but might make a killing on Facebook.

The major reason why you should produce content that is native to a platform is because, on Social Media, people go there to Socialize more than anything else. So, as a brand, you should be able to communicate your message in a manner that doesn’t disrupt the flow in the user’s feed.

 

2. Appeal to people’s Emotions

 

The reason why I talked about native content is that on Social Media, the brand that appeals to people’s emotions will dominate.

As a Facebook user, I should enjoy a post by a brand just like I enjoy a post by my friend. Nativity brings out the humanity in a brand which I think is just amazing. Look at the post by Steward Bank below.

 

Steward Bank Facebook Post

The post below is just a motivational quote, not selling anything at all. It is posts like these that turn your customers into brand advocates. Because they appeal to people’s emotions and they show people that the brand cares about them and not only their money.

Nativity brings out the humanity in a brand which I think is just amazing. Click To Tweet

The mistake that I see most businesses making on Social Media, primarily African and secondarily Zimbabwean is they try to take traditional marketing methods and directly translate them for Social Media.

Whatever Social Media platform your business is present on, the key thing should be to Socialize rather than to sell. Although sales may be an overall part of the Social Media strategy, Socialization should be the most important.

Social Media gives you a direct platform to develop a deep relationship with your customers. Once that is established, appealing to their emotions to spread your message won’t be as difficult as it seems.

So, when you develop your Digital Marketing Strategy, keep this in mind.

 

3. Encourage sharing and the spreading of your brand message.

 

Social Media is a large part of your Digital Marketing strategy which is why you should encourage sharing and the spreading of your brand message. These two elements also have an overall impact on your Website, this is covered in this basic introduction to SEO.

A Social Media post is not complete without a call-to-action. Getting back to the generic 90’s radio ads that are repurposed for Facebook. If you tell someone that you sell shoes, there should be a link telling people what to do with your information.

Sometimes you have to ask people to share your message, although I don’t encourage this. The message you share on Social Media should be so good, that a person cannot resist sharing it.

This brings us back to the point on nativity. Develop content that is unique to a platform and make it so amazing that a person cannot resist sharing.

The message you share on Social Media should be so good, that a person cannot resist sharing it. Click To Tweet

Conclusion.

 

Whatever you do for your brand on Social Media, always follow these three rules;

 

  1. Understand Each Platform and be native to it.
  2. Appeal to people’s emotions.
  3. Encourage sharing and the spreading of your brand message.

 

Remember, Social Media is a large part of your Digital Marketing Strategy and so should be seen as such.

 

 

Digital Marketing in Zimbabwe. A simple introduction.

Digital Marketing in Zimbabwe

An introduction to Digital Marketing in Zimbabwe

 

Are you still skeptical of Digital Marketing? Well, here are some stats;

Of the World’s total 7 Billion people, 3.5 are now connected online.

Of those 3.5 Billion people who are connected, over 2 Billion use Social Media.

From these statistics, you can see that at least 50% of the world’s total population now uses the internet at least once a day and that number is not going to decrease any sooner.

If your business doesn’t have a Digital Marketing Strategy by now, then you need to start reevaluating your priorities because it is the future. And businesses that utilize this vast platform surely have an assured future.

In this article, I’m going to address two issues with regards to Digital Marketing; The introduction and some of the most popular methods of Digital Marketing.

 

 

What is Digital Marketing?

 

Digital Marketing is what it is, Digital Marketing. Okay, seriously. Digital Marketing is a method of marketing that makes use of online platforms and channels like Social Media, Google’s Display and Search Network, and Applications to increase brand visibility and improve business sales.

In simpler terms, Digital Marketing is any kind of Marketing that is done via Online platforms.

Apart from being done via online platforms, Digital Marketing makes use of various digital presentation tools to present information in ways that grab people’s attention.

In the 21st century, attention is gold because there are so many distractions and things that are… Click To Tweet

So, by utilizing tools like infographics, images, written text, videos and audio, Digital Marketers leverage on the power of these tools to increase the visibility of the brands they represent.

 

Methods of Digital Marketing.

 

1. Search Engine Optimization(SEO)

 

Search Engine Optimization or SEO, is a technique that is used in Digital Marketing primarily with the purpose of enabling your website to rank higher in search.

To explain briefly, when a person encounters a problem, their first pot of call is searching on google. If your website has an answer to their query and optimized for search, it will appear higher on the results page, SERP.

SERP is an acronym for Search Engine Results Page, and SEO will help with making sure that your site appears on the first page of SERP when people search for solutions online.

 

2. Social Media Marketing. (SMM)

In 2017, the 7 most popular Social Media channels and user populations are;

1. Facebook with 1.8 Billion users.

2. Whatsapp with 1 billion users

3. QQ with 877 million users

4. WeChat with 846 million users

5. QZone with 632 million users

6. Tumblr with 550 million users

7. Twitter with 317 million users

I put this data to give you an insight of how valuable Social Media is before I give you the definition of Social Media Marketing.

Now, to the definition. Social Media Marketing is leveraging on the large user numbers of Social Media users to increase both brand visibility and revenue.

Under Social Media Marketing also, there is what is called influencer marketing. Influencer Marketing is now popular and being driven by the rapid growth of Instagram and SnapChat.

Influencer Marketing.

To define Influencer Marketing, I’ll start by defining what influencers are. Influencers are Social Media users who have managed to gather huge audiences of loyal followers. And due to their large audiences, influencers have the ability to change public perspective on an opinion, product or service.

And due to their large audiences, influencers have the ability to shift public perspective on an… Click To Tweet

Influencers are super heroes and Influencer Marketing makes use of these heroic powers of influencers to market products or services. Yes, with an influencer, a 140 character tweet can mean the difference between a profit and a loss for your brand.

 

3. Content Marketing.

 

Now, Content Marketing can be tricky to define. Why? Because all of the web consists of content but not all of it is marketing. But, nevertheless, even if all of the web consists of content, web content is written or produced for various purposes including, educational, entertainment, informational and marketing.

The process of content marketing is in some circles called copy-writing. basically content marketing focuses on producing web content for the purpose of increasing brand visibility and driving sales.

The channel most marketers use for content marketing are Websites and they do this through blogging. And by blogging, there are best practices that have to be used to make your content marketing efforts more fruitful.

 

4. Inbound Marketing

 

Oh, I just love inbound Marketing. First off, Inbound Marketing is one of the most forms of online marketing. It makes use of the sales funnel that consists of three stages, Awareness, Consideration and Decision to drive revenue growth and sales.

To briefly define the three stages, I’ll make use of James, a customer.

Awareness

James wakes up and his feet are sore, he’s not sure what the problem is. So he goes on google to try and find what his problem is. After searching for a solution, he finally finds out that his shoes are now small. He knows his problem, so he now goes to stage two of the sales funnel.

Consideration

On stage two, James searches again, this time he’s looking for cheap shoes via google, come on! Boy’s on a budget. He finds out a shop, that has nice formal shoes going for $6.5 which takes him to the final stage of the funnel.

Decision

So James has found several sites which cheap shoes. He now looks at and compars the reviews of those sites to figure out which one is credible and delivers quality. He finds oni.com and he buys his shoes, job well done.

Now with inbound marketing, a brand tries to capture a potential customer while they are in one of the three phases any of them. They do this firstly by thinking like the customer and trying to figure out problems a customer might face and provide answers to these problems.

If not so, they will target a customer who already knows the solution but wants to learn more. And finally they target that customer who’s ready to buy the solution.

 

5. Pay Per Click(PPC)

 

Pay per click or PPC is one of the most measurable and cost effective method of paid advertising. Both online and offline.

With PPC as the name says, you only pay when someone clicks. Depending on how you target your Ads, this is a win-win for both parties.

Most people know PPC as only being a part of google’s advertising network, AdWords but PPC is pretty much everywhere. Facebook’s ad system utilizes PPC, same with Twitter and Linkedin.

So, a PPC ad basically redirects traffic from social media or search results back to a landing page on your website, which is the backbone of all your online marketing efforts.

Apart from pay per click, there is also a method of online advertising that focuses on Pay Per viewable 1000 impressions. Here again, as the name suggests, you’ll pay for every 1000 people that view your Ad.

 

6. Email Marketing

 

Email Marketing is the most engaging method of online Marketing. The open rate for emails is above 30% and this can be classified as very high because the engagement rates of other online marketing methods average at 2%.

Email Marketing is the most engaging method of online Marketing. Click To Tweet

Emails are mostly used as channels of communication between brands and their clients. And brands can use these channels for promoting their products, discounts, promotions and events.

Now that you know what Digital Marketing is and some of the methods of Digital Marketing, we’ll be discussing the methods of Digital Marketing in our next post.

 

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